Helping Children's Wisconsin shed light on the mental health crisis facing our kids.
Creative Lead | Associate Creative Director | Art Director
Kids face a mental and behavioral health crisis. Here in Wisconsin, suicide is the second leading cause of death among teenagers, hospitalization rates are startling and there is limited access to care and resources.
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The Challenge
The Challenge
Children's Wisconsin initiated a 5 year, $150M commitment to raise awareness around this important and complex issue, reduce the stigma associated with it, and provide families and communities with tools to help confront it.
This pediatric mental and behavioral health initiative called for a name and logo that would both reflect urgency and positivity, while coexisting well with the existing Children’s Wisconsin brand aesthetic.
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The Solution
The Solution
In partnership with Children’s Wisconsin, my team developed and launched the Shine Through campaign.
The identity we created was meant to not only bring awareness to the weight of this crisis, but serve as a beacon of hope in fighting it — a light through the darkness.
We launched the campaign with a hard-hitting video made to raise awareness and inspire action. Alongside the video, we organized a collaborative event across multiple Milwaukee locations, lighting up the night sky to spark interest.
Every touchpoint of the "Shine Through" campaign, from digital to print to radio, served to further awareness for this vital multi-year initiative.
:30 Radio spot
And that was only the beginning.
This award-winning, multifaceted campaign has done more than increase awareness, it has inspired engagement and action — helping raise more than $60 million to date for this vital cause.
Following the success of the "Shine Through" launch, Children's Wisconsin also entrusted us to develop and design the branding for their other planned fundraising efforts.
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Honors
Honors
AAF ADDY Awards (Regional, District 8) | 2021
Silver — Integrated Media, Corporate Social Responsibility Campaign
Silver —Corporate Social Responsibility Film, Video & Sound
Silver — Integrated Media, Corporate Social Responsibility Campaign
Silver —Corporate Social Responsibility Film, Video & Sound
Aster Awards | 2021
Gold — Total Advertising Campaigns
Gold — Special Video Production
Gold — Total Advertising Campaigns
Gold — Special Video Production
Davey Awards | 2021
Gold — Integrated Campaign
Gold — Integrated Campaign
Emmy Awards (Regional, Chicago/Midwest Chapter) | 2020-2021
Winner — Outstanding Achievement for PSAs
Winner — Outstanding Achievement for PSAs
Healthcare Advertising Awards | 2021
Gold — Integrated Marketing Campaign
Gold — Special Promotion, Direct Mail
Silver — Digital Video Ad, under 2 minutes
Gold — Integrated Marketing Campaign
Gold — Special Promotion, Direct Mail
Silver — Digital Video Ad, under 2 minutes
Indigo Awards |2021
Gold — Mix Media/Moving Image
Gold — Mix Media/Moving Image
Marcom Awards | 2021
Platinum — Integrated Campaign
Platinum — Integrated Campaign
MUSE Awards | 2021
Platinum — Integrated Campaign
Platinum — Integrated Campaign
Telly Awards | 2021
Bronze — Public Interest/Awareness Commercials
Bronze — Public Interest/Awareness Commercials
Creativity International Awards | 2020
Silver — PSA Video
Silver — PSA Video
GDUSA Awards | 2020
Winner — Integrated Campaign
Winner — Integrated Campaign
Healthcare Digital Marketing Awards | 2020
Gold — Digital Video
Gold — Digital Video
Marcom Awards | 2020
Platinum — Motion Graphic Video
Platinum — Motion Graphic Video
W3 Awards | 2020
Gold — PSA Video
Gold — PSA Video
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Additional Credits
Additional Credits
Agency: SRH
srhmarketing.com
Team: Sam Hogerton (Creative Director), Betty Strigens (Copy Director), Angela Ryan (Graphic Designer), Adam Nelson (Graphic Designer), Quyen Tonnu (Graphic Designer), Mauricio Alvarez (Motion Designer)
